2076

Why these eight

Every collection on this site was built from the same handful of findings: dress codes keep collapsing into one outfit for the whole day; knit cloth can look tailored and still wash at home; people buy the size that fits their body, not the label; the best pieces are repaired, not replaced; and making only what people ask for wastes less. Collection 07 follows those lines fifty years out. Nothing here is a costume. Each piece is a classic that already exists, finished the way we think it will be made by 2076.

1. One outfit, whole dayThe shirt-jacket, the knit trouser and the quarter-zip already cross from desk to dinner. In 2076 there is no change of clothes.
2. Cut to you, not to a sizeYour measurement profile replaces S, M, L. Every piece is knitted to order from it, in one piece, with no cutting waste.
3. One fibre per garmentEach piece is a single material, buttons and thread included, so it can be unravelled and knitted again.
4. Parts, not replacementsCollars, cuffs and elbows are knitted-in panels a tailor can swap. The garment outlives its edges.
5. Made because you askedPieces are made after enough people say yes, not before. Your vote is the order book.
6. No logo outsideThe cut does the talking. Provenance lives in a woven thread inside the hem, not on the chest.